Arriba!
Volkswagen is enlisting the help of beloved wundermaus Speedy Gonzales in attracting Hispanic customers for
its GTI Mk V model. According to Daniel Marrero at Volkswagen's agency for Hispanic accounts, Speedy's iconic stature with the audience and
his reputation for wit and creativity make him the perfect spokesmouse. The three commercials, slated for over a dozen
of Hispanic television stations nationwide, use clips from the original Warner Bros. cartoons and depict Speedy
outwitting his enemies.
[Source: Brandweek]
Follow the Audi Mileage Marathon starting Monday morning
Paris 2008: MINI Crossover Concept
Paris 2008: Aston Martin One-77 (partially) revealed
Paris 2008: The GT by Citroen. No, the whole thing this time
Paris 2008: Lamborghini Estoque LIVE
In the Autoblog Garage: 2008 Chevy Corvette Z06
Autoline on Autoblog with John McElroy
Paris 2008: Le Day 1 Wrapup
Knight Rider: The Liveblog -- Season 1, Episode 2
By the Numbers - September 2008: Nobody Wins Edition
